You already know what to do. We make sure you finally keep doing it.
We give you weekly targets, visible scores and a club full of other dads who notice whether you show up — on whatever fitness plan you choose — so you keep going when motivation wears off and stay capable for the people who count on you.
Doors open August 31 — your 14-day trial starts then. Founding Father rate locked for life.
Doors open August 31, 2026
Reserve your spot now and lock in Founding Father pricing for life.
Reserve your spot
$1 reserves your spot.
Doors open Aug 31. Your 14-day full-access trial starts then. Cancel anytime before day 15.
Launch pricing
Reserve before August 31 — locked in for life.
No lock-in
Monthly: cancel anytime.
Annual: 14-day money-back guarantee at every renewal.
Doors open August 31 — your 14-day trial starts then. Founding Father rate locked for life.
You don't need more willpower. You need a system that expects you to be human.
James introduces the Club, then walks through the story of one of our founding members, Rich — five years in, and still showing up.
Prefer to read? Everything in the video is covered below.
Buff Dads Club is for dads who already know they need to sort themselves out — but need structure, pressure, and other men around them to make it actually happen.
Not more information. Not another plan to forget. Accountability that turns intention into action.
Sound familiar?
The weight crept on quietly. A few pounds here, a notch on the belt there. Nothing dramatic. That's what you told yourself.
You're tired more than you used to be. Not just normal tired — the kind where even a lie-in doesn't help. Your energy flatlines by mid-afternoon, and patience runs thin by dinner.
Your clothes don't fit like they used to. You avoid mirrors. You skip photos with the kids. You tell yourself you'll sort it out "when things calm down". But they never do.
The frustrating part? You know what to do. Eat better. Move more. Sleep properly. It's not complicated. But knowing isn't the problem. Doing it consistently is.
And every time you try, the same thing happens: you start strong, life gets in the way, and you're back to square one. Again.
You don't need more willpower. You need a system that expects you to be human.
Early Proof
Fitter dads. Life still intact.
The system has already helped busy dads create measurable change without turning fitness into a second job.
Averages measured across members' first three Sprints (≈12 weeks) via connected smart-scale data.
"I'm well impressed with my progress, couldn't believe I lost so much fat, and even gained some muscle at the same time."
What This Actually Is
Buff Dads Club is a mobile app for dads that turns fitness into a game. Score points for daily actions — eating, training, sleep. Compete on a leaderboard against other dads. Rise through the leagues. Get results — without needing to become a different person.
It's not a programme. It's not a diet. It's an accountability system that layers over your life, no matter how it looks today, and makes consistency the path of least resistance.
Identity
What is a Buff Dad?
A few months ago I needed to move a super king mattress across town to the dump. No van. No roof rack. Just a Tesla Model 3 and the stubbornness to make it work. I folded the seats, wrestled it in with a grit and determination that physics said shouldn't be possible, drove with just a few inches hanging out the back, and hauled it onto the pile at the tip by myself.
That's a Buff Dad.
A Buff Dad is…
- A dad who carries his kids, one on each shoulder, for minutes at a time — not a man who flexes his abs in a mirror.
- A dad who hits life with zeal and energy — not a man who lives in the gym.
- A dad whose strength shows up in his Tuesday, not just his training.
- A dad his kids see as capable — strong enough for the lift, the carry, the long day, the late night.
Buff isn't just a body. It's a way of showing up.
This is probably for you if...
If that sounds familiar, the rest of this page will show you exactly how the Club delivers.
Why dads really join
What you actually want
Not a transformation photo. Not a number on a scale. A better life as a stronger dad.
Keep up with your kids
Carry them, chase them, get on the floor and back up again — without dreading any of it or wheezing your way back on to your feet afterwards.
Be the example, not the cautionary tale
Your kids are watching how you treat your body and your word. Show them what a man who keeps both looks like.
Feel desired again
The look across the kitchen island that says she still sees the man she chose... and still wants him.
Keep the promises you make to yourself
Not to your kids. Not to your wife. Not to your boss. To yourself. On the boring days especially.
— and what you're done with —
Shredded influencers selling a full-time-job physique
Their abs are their job. Yours isn't. Stop competing in a sport you never entered.
The six-pack as the goal
Most men don't have the time, inclination or genetics. Strength you actually use beats a stomach you can't maintain.
One-and-done 12-week transformations
There is no finish line. The 'after' photo is just a Tuesday — what matters is still being in shape on the Tuesday two years from now. This is a lifestyle, not a sprint with an exit.
Fitness culture's manipulation playbook
No faked before / afters. No undisclosed performance drugs. No shame. Just a simple scoring system and a room full of other dads like you.
If even two of those landed, you're in the right place.
Buff Dads Club sits above whatever else you have going on
We're not competing with MyFitnessPal, Strava, Stronglifts, or whatever you already use. We sit on top of them.
We're the accountability layer. Use the tools you love underneath, swap them out, or use none at all. The Club still works.
Buff Dads Club
Scoring, leagues, sprints, peer pressure, and standards. The consistency engine that makes everything below actually get used.
Use them. Don't use them. Switch between them. The Club doesn't care — it scores the actions, not the apps.
The Foundation: kids, relationships, work, sleep, energy, time, focus
The thing every other system pretends won't get in the way.
Works alongside what you have
Already log meals in MyFitnessPal? Keep going. Strava for runs? Carry on.
Works without any of it
No third-party apps required. Score directly inside Buff Dads Club from day one.
Works through the chaos
Bad weeks are expected. The system rewards return, not perfection.
Onboarding
What happens after you join?
You are not left staring at a blank dashboard wondering what to do next. The first steps are guided, simple, and built to get you moving quickly.
Create profile and choose your Mode
Set up your profile and pick your Mode (Base, Prime, or Iron) so the standards reflect your current capacity, not someone else's perfect routine.
Capture your baseline and your why
Capture where you're starting from: your goal, your baseline, and the reason this matters to you.
Get your Starting Routine
If you want guidance, use our personalised workout builder to receive your practical starting setup based on where you are now.
Log your first point
Use the Scoring Hub to log your first action and start on the path to the top of the league, earning Momentum as you go, from day one.
Enter the current Sprint
Step into the live rhythm of the Club rather than waiting for a perfect Monday or a future start date. The Club operates on repeating monthly Sprints, with a clean slate each month.
Meet other dads in the Clubhouse
Meet the dads you will be showing up alongside. Ask a question, salute a win, or share an ugly truth — everyone here gets what you're dealing with.
Step inside the Clubhouse
Ask a question, salute a win, share an ugly truth. Everyone here gets what you're dealing with.
Doors open August 31 — your 14-day trial starts then. Founding Father rate locked for life.
What You Get Inside
Not a bloated product catalogue. The tools, pressure, and environment that make the system work.
The Buff Dads Academy
Eating, training, sleep, scoring, and the Buff Dads way of living. Principles, not prescriptions — read once, refer to forever.
Core Membership includes
The Buff Dads Academy
Eating, training, sleep, scoring, and the Buff Dads way of living. Principles, not prescriptions.
Personal Starting Routine
A practical starting point based on your time, kit, fitness level, and current life constraints.
Scoring Hub
Log the daily actions that matter and turn consistency into visible Momentum.
Leaderboard
Compete against other dads each sprint so showing up stops being optional.
Buff Dads Divisions
Skill-matched leagues of 10–20 dads with promotion, relegation, and fresh competition.
The Clubhouse
The home base for support, standards, and the dads doing this with you.
BDC Logbook
Your personal record of scores, patterns, progress, and consistency over time.
Side Quests
Optional challenges — cold showers, 1,000 push-ups, daily walks. Three drop each Sprint, complete them any time. Fun, left-field, and worth bonus points.
Being a dad isn't the obstacle.It's the arena.
Most fitness plans treat family, work, tiredness, and limited time like excuses to overcome. Buff Dads Club treats them as the conditions of the game.
You're not trying to build a routine that only works when life is quiet. You're building standards that hold when life gets loud. You'll always fall off the horse. We'll make sure you always get back on.
Built for the Everydad
As a dad, being fit isn't vanity. It's responsibility.
It's not about chasing abs or looking good in the mirror. It's about sparkle for your kids. Vitality for your wife. Patience for your family.
It's about the daily example you set.
Bike ride? It's about having the energy to say "Sure, let's go" instead of "Maybe later."
Extra slice of pizza? It's about having the discipline to say "I'm good" instead of "Go on then."
Morning alarm? It's about having the strength of mind to press 'Stop' and get out of bed, rather than 'Snooze' and stay in it.
It's about being strong enough — physically and mentally — to carry what fatherhood demands of you.
Because when your fitness improves, everything improves: your confidence, your presence, your leadership, your life.
Fitness in the present is the debt you owe for your past and the duty you carry for your future.
Strong fathers build strong families
Your health, strength, discipline, and clarity ripple outward into the people you love.
Self-mastery is a dad's most powerful asset
A father who can lead himself can lead his life — and set the example his children actually see.
The System
Five interlocking parts. One flywheel. The more you engage, the harder it is to stop.
You start at the right level for you
Choose your mode — Base, Prime, or Iron — so the system fits your life, not the other way around.
you take daily actions
Eating, drinking, workouts, sleep — small wins that stack up.
the Leaderboard that tracks your progress
Every action earns points. Watch your ranking rise in real time.
the Leagues where you compete
Rise through the ranks. Each sprint brings the possibility of promotion — or relegation.
a Community that gets it
Real dads. Real struggles. Real support when you need it most.
The goal isn't motivation. It's making this as automatic as brushing your teeth.
You don't need coaxing into taking a shower. The system builds the same reflex for your health — small, daily actions that stop feeling like effort and start feeling like routine.
What You'll Actually Do
No guesswork. No overwhelm. Just clear, repeatable actions.
Workout a few times a week, for as little as 30 minutes in total, at the level that's right for you, make small adjustments to how you eat, and spend less than 30 seconds a day logging your progress.
Daily Actions
- Note how well you slept
- Follow the four stupid-simple eating rules
- Workout if a training day
- Log your score for the day in less than 30 seconds
Weekly Rhythm
- Check in with the rest of the Club
- Review your place on the leaderboard
- Expand your knowledge at the Academy
- Adjust and refine as needed
Every Sprint (monthly)
- Carry out a sub-2 minute weigh-in
- Log your progress and share with the Club for bonus points
- Check in on Sprint results: did you earn Momentum towards promotion?
- See and feel your improvement over time as you gear up for the next Sprint
Simplicity. Repeatability. Low cognitive load.
Progress over perfection.
Log in 30 seconds
Pre-filled for a perfect day. Tap to adjust anything that wasn't.
See where you stand
Real-time rank against the dads in your league. Points breakdown across all categories.
Track your progress
See exactly where you earned (or lost) points across the sprint.
One membership. Every member gets the full system.
Start where you are. We'll meet you there.
It doesn't matter if you've worked out every day for the last four years, or if you're taking your first workout in four years, today.
The guy pressing 100kg in the gym is feeling the same resistance as the guy pressing 30kg at home.
Effort scales. Progress counts. Everyone earns their seat at the table by showing up.
No judgement. No comparison. Just shared discipline, encouragement, and nods of respect for any man willing to put in the work, no matter where he starts.
Because Buff Dads Club isn't about lifting the most weight.
It's about lifting yourself — and being surrounded by men doing the same.
The Actual Rules
Want to see how simple this really is?
Most programmes hide the details until after you pay. Here are the actual rules before you join — simple enough to understand now, structured enough to keep you honest later.
Modes — choose your difficulty
All modes compete on the same leaderboard, so effort scales without watering down the standard.
Base Mode
A gentle start for new members building foundational habits, or seasoned dads who want to stay healthy without overhauling their lives.
Prime Mode
The sweet spot for most members — challenging enough to drive real change, structured enough to maintain a strong year-round physique.
Iron Mode
For members ready for a baptism of fire or veterans chasing their physical and mental peak. Iron Mode isn't balance — it's dominance.
Monthly Sprints — the rhythm
The Leaderboard resets every Sprint — once a month. Fresh start, fresh competition. Top performers get promoted, lower performers face relegation, and every Sprint gives you a new chance to climb.
Accumulate Momentum across sprints to progress through the leagues — and chase the ultimate title: BDC Legend.
"First time in years I've stuck with something longer than a month. The structure does the work my willpower couldn't."
— Matt, Bushey, UK
How You Score Points
Five core categories plus optional Side Quests. You do the actions, log the day, and the points show you whether your standards are holding.
You do not need to memorise this. The app guides you through it each day.
Tap a category to see how points are scored.
The One Rule
"If it used to have a face or grew in the ground, you can eat it."
Can. Don't have to. This eating plan works whether you're a carnivore, a vegan, and everything in between.
Four exceptions:
Fruit, honey, maple syrup, and dark chocolate.
- No calorie counting. Your body adjusts as it goes.
- One cheat day per week. Anything goes, no judgement.
That's it. The whole playbook.
The magic isn't in the rules — it's in the system that makes you follow them.
Updated in real time as you log. A performance barometer, not a vanity metric.
How you read performance
Know, at a glance, if you're on track.
Your score ring compares points earned against points available in real time. It is not about perfection. It is a simple temperature check for whether your standards are holding.
Most dads do not need more hacks. They need the fundamentals done consistently: sleep, food, exertion, and tracking. If you're consistently at 80% or above, you're doing enough to create change.
80%+
On track
Standards are holding
60–79%
Slipping
Tighten the basics
<60%
Reset
Needs attention
The Campaign Layer
Momentum turns consistency into promotion.
At the end of each Sprint, where you place in your league decides what happens next — earn Momentum, hold your place, or risk losing ground.
String enough Momentum together across Sprints and you climb the leagues — Bronze all the way to Legend.
At the end of each Sprint
Momentum Zone
Finish near the top → earn Momentum towards promotion.
Hold Zone
Stay competitive → hold your place for the next Sprint.
Reset Zone
Fall too far behind → lose Momentum and risk relegation.
Where Momentum takes you
Momentum carries you up the ladder over months, not weeks. Legend sits at the top, and takes a minimum of a year and a half to reach. Once earned, it cannot be taken away. Legends are permanent.
At a total loss for where to start?
We'll give you a Starting Routine tailored to your life — your time, your equipment, your fitness level. Follow it, adapt it, or ditch it entirely once you find your groove.
The app guides the rules. Your plan decides how much accountability surrounds you.
Meet Rich. Rich is not typical. He's an outlier. But he's also what happens when consistency compounds for five years.
Most members won't look like this. But most members also won't go backwards again — and that's the real promise.
A note from James, the founder. Rich didn't start here when he joined BDC — he was already a strongman lifter. But he was injured (he ripped both triceps off his arms — yes, really), stuck, and going backwards. What you're seeing is what happens when a man who refuses to quit lands inside a system designed to make quitting harder than continuing. I'm showing you the full picture, not just the part I can take credit for.
The full story, in Rich's words
So what about most members?
A realistic anchor
Members who stay consistent across roughly six Sprints (around six months) typically lose around 10kg. Sometimes more, sometimes less — but six months in is where the body people actually want tends to show up.
That's why this isn't a 12-week programme. It's a way of living. Sprints give you the rhythm; the months stack the results; the habit is what you keep for life.
Not Before and After. Before and Ongoing.
The system works. Accountability is the accelerant. Daily check-ins, shared proof, and competitive pressure turn good intentions into results that stick.
After the first three Sprints (≈12 weeks), the typical member is already here:
Scale weight at this point usually shows ~4–5kg down. The bigger drop comes as Sprints stack.
Dan
Wigan, UK
"I lost way more than I thought I would. The future is more of the same."
Rory
Bristol, UK
"It's not a diet. It's not a program. It just... works."
Mark
Leigh-on-Sea, UK
"The flexibility is a real plus. I did what I wanted and still got results."
Ben
London, UK
"Couldn't believe I lost so much fat and gained muscle at the same time."
James
Gloucester, UK
"The league system is genius. I can't NOT log my score."
Rich
Shoeburyness, UK
"I didn't know I needed this, but it turned me into a f*!king God!"
Matt
Bushey, UK
"First time in years I've stuck with something longer than a month."
Pat
Bern, Switzerland
"Every change started with showing up and keeping proof visible."
You?
Every change starts with showing up.
Your next chapter starts here
Choose your plan at checkout — switch anytime.
Full access. Cancel anytime.
"I didn't know I needed this, but it turned me into a f*!king God!"
— Rich
"The competitive element makes all the difference. I don't want to let the lads down."
— Dan
"First time in years I've stuck with something longer than a month."
— Matt
"It's not a diet. It's not a program. It just... works."
— Rory
"I've tried everything. This is the first thing that stuck past week 3."
— Mark
"The league system is genius. I can't NOT log my score."
— James
It's Not a Community.
It's a Club.
There's a reason we chose the word "Club" — and it wasn't branding. It was a line in the sand.
Men work better shoulder-to-shoulder: with standards, shared effort, and other dads who notice when they drift.
Shoulder-to-Shoulder
Clubs are active. Members show up, contribute, and push each other.
Communities can be passive. You can lurk forever and nobody notices.
Standards & Expectations
Clubs have expectations of their members — and members have expectations of their Club.
Communities don't necessarily have standards that each side upholds.
Skin in the Game
Clubs cost money. That investment creates commitment.
Communities are free. And free is easy to ignore.
Parenthood is a one-way door. Once you've walked through it, you can't go back. It's a watershed. A rubicon. Nobody truly understands it until they are one.
That's what makes this Club stronger. Every member gets it — because they're living it too.
Built by a dad who needed this himself
I'm James Howes — equal parts host and participant. No certificates. No titles. Just another dad who gets it.
I'm James — dad of three. I built Buff Dads Club because I needed it first. When my second daughter was born, I was at my worst: 111kg, 29% body fat, working insane hours, sleeping badly, and running on empty. I knew what I should be doing, but fatherhood, work, stress, and tiredness kept winning.
So I stripped everything back to the few principles that could survive real life: simple standards, visible scoring, competitive pressure, and a group of dads who understand the chaos. That became Buff Dads Club.
I don't stand apart from the Club — I'm in it. I track my points. I compete in the leagues. I face the same struggles. That matters, because dads do not need another lecture from someone outside their life. They need a Club full of men living the same game.
111kg, 29% body fat
At my worst
20kg+ lighter
Stronger than my 30s
Still going
It's a lifestyle, not a finish line
"The flexibility of the program is a real plus. I was able to do what I wanted to do, not what I was told to do, and still get results."
The Weekly Summit
Every week, I run a live open-floor call for the whole club. Bring the thing you're stuck on — a plateau, a travel week, a routine that's stopped working — and get it answered in the room. No slides, no lectures. Ask anything, take what you need, get back to work.
Schedule
When the Summit runs
Mondays, 8pm US Central and Mondays, 8pm GMT — two weekly slots covering the timezones most members actually live in.
Recordings are available if you can't make it.
Every member. Every week. Nothing at BDC sits behind a higher tier.
The leaderboard did something no gym membership ever managed — my commitments stopped being private intentions. Other dads can see whether I showed up. That changed everything.
— Mark, Southend-on-Sea
The Backed Start
A 1:1 start and three personal reviews — for dads who want the first three Sprints dialled in.
Backed
The Start Is Where Most Men Bail.
Not month six. Weeks two and three — when the novelty wears off, work bites back, and the old routine starts whispering. Backed exists for exactly that stretch: me, across your first three Sprints, making sure the system beds in before you're running it alone.
Inside Your Trial
The 1:1 call
Thirty minutes with me. We set your mode, your baseline, and your plan for Sprint one. Week one starts aimed, not approximate.
Sprint One Ends
Review one
Your scorecard, line by line: what's working, what's slipping, what to change before it costs you.
Sprint Two Ends
Review two
Same again, with a month of data behind it. Adjustments while they're still cheap.
Sprint Three Ends
Graduation
The BACKED badge comes off, your league colours take over, and you're running on your own momentum. That was the point all along.
The BACKED Badge
While you're in the program, the badge sits on your profile in your Division. Every dad on your leaderboard can see you took the start seriously.
There's One of Me
The 1:1 calls are real calls. That's why Backed takes a limited number of dads each month. When a month is full, it's full.
One Payment. Then Done.
$149 once at Founding Father pricing ($299 standard). Nothing today — it rides your day-15 first invoice alongside your first month. No subscription, no recurring anything.
Think of it as having a spotter. A spotter doesn't lift the bar for you — he's there so you load it properly and commit to the rep instead of bailing when it gets heavy.
Founding Father pricing — locked only while you're in your trial.
You can add Backed any time from inside the club — but the Founding Father pricing applies only while you're in your trial.
How Do You Want to Start?
You're not choosing between "basic" and "better". Every member gets everything. The only choice is how you start.
Start Solo
The full system, self-directed from day one. Nothing held back:
- Daily scoring
- Live leaderboard
- Skill-matched Leagues
- Monthly Sprints
- Clubhouse & Academy
- Personal Logbook & Side Quests
- Weekly Summit
Start Backed
Everything in the membership, plus me across your first three Sprints:
- A 1:1 call inside your trial — we set your mode, your baseline, and your plan for Sprint one, so week one starts aimed instead of approximate.
- A personal scorecard review at the end of each of your first three Sprints — your numbers, line by line: what's working, what's slipping, what to change before it costs you.
- Graduation at the third Sprint boundary — the BACKED badge comes off, your league colours take over, and you're running on your own momentum.
A spotter for the heaviest part of the lift — the start.
$149 once at Founding Father pricing ($299 standard). Nothing extra today — it's added to your day-15 first invoice alongside your first month. Backed takes a limited number of dads each month.
Neither is the lesser start. Solo is the club as designed. Backed is more hands on the bar for the heaviest part of the lift — the beginning.
Doors open August 31 — your 14-day trial starts then. Founding Father rate locked for life.
"But I already have..."
You may have a few of these already.
If so, good — keep them. Or don't.
The Club doesn't replace them, it sits over the top and makes them stick.
"...a gym membership."
Good. And how often do you go? A gym gives you access. We give you a reason to show up, consistently, not just when you can drag yourself there.
"...a training program."
Totally cool. This isn't a program. It's an accountability system that layers on top of whatever you already do, or want to do. And if you don't know where to start, we'll give you a tailored starting routine to get you going.
"...a group that holds me to account."
That's awesome, and if it's working well for you, keep going. But a Facebook group ≠ accountability. It's usually a motivational echo chamber. We bring gamification and a long term campaign to make it stick.
"...a personal trainer."
Glad to hear, your workouts are probably going really well. Your PT pushes you for 3 hours a week. We've got you for the other 165. And how often do you walk into a session and sheepishly admit your diet "wasn't great this week"?
"When I decided to commit and dig in, this was the best thing I ever did."
A Brief Reality Check
This isn't for everyone. And that's the point.
This is for you if...
- You've started and stopped more times than you can count
- You know what to do but can't make yourself do it consistently
- You've bought programs that are still sitting in your inbox
- You want your kids to see a dad who holds himself to a standard
- You're done with motivation — you want a system
- You're ready to do the work
This is NOT for you if...
- You think willpower alone will carry you this time
- You want someone to hand-hold you through every workout
- You're chasing a six-pack, not a lifestyle
- You want a magic pill, not a daily process
- You're not willing to spend 30 seconds a day logging your score
- You'll quit the moment life gets in the way
Doors open August 31 — your 14-day trial starts then. Founding Father rate locked for life.
Reserve Before Doors Open
Why join during launch?
Because the first dads through the door are not just buying a discount. They are helping set the standard for what this Club becomes.
Lock in your Founding Father rate
Reserve your spot before doors open on August 31 and your Founding Father rate is locked for life — including if you later switch between monthly and annual billing. Once doors open, this rate is never offered again.
Founding Father recognition
Every Founding Father gets a permanent Founding Father badge on their profile — a visible mark that you were here when the Club was being built, seen by every dad who joins after you. It's the first of a wider badge collection, earned over time for streaks, sprint wins, and milestones — quiet proof your work is stacking up.
Help shape the Founding Fathers culture
You join while the first leagues are forming, the standards are being set, and the tone of the Clubhouse is still being shaped from the inside. Architect the Club as you want it to be.
Reserve your spot before doors open on August 31 and keep your Founding Father rate for life as long as you remain a member.
One membership. Everything included.
No tiers. Every member gets the full system — the only choice is how you start.
Doors open August 31, 2026. Reserve your spot before then and you lock in the Founding Father rate for life.
Today
Pay $1, reserve your spot
Locks in Founding Father pricing for life as long as you remain a member.
Aug 31 — Doors Open
Your 14-day trial begins
Full access to the Club starts the same day as everyone else.
Sept 14 — Day 15
First subscription charge
At your Founding Father rate — $39/month, locked for life. If you chose Backed, your one-time $149 is on this same invoice. Cancel anytime before then and you won't be charged beyond the $1.
You can switch between monthly and annual anytime — your Founding Father rate carries with you.
The Membership
The full Club accountability system — nothing held back, no higher tier.
- Weekly Leaderboard & rankings
- Skill-matched Leagues
- Monthly competitive Sprints
- Weekly live Summit — open-floor call with James
- Performance tracking & data
- Full Academy & community access
- Personal Starting Routine
- Personal BDC Logbook & analytics
- Optional Side Quests (3 per Sprint)
Optional: Backed — $149 one-time
A 1:1 call and three personal scorecard reviews across your first three Sprints. Added to your day-15 first invoice — nothing extra now.
Backed adds a 1:1 call and three personal scorecard reviews across your first three Sprints. Limited spots each month. Both start with the same $1, 14-day trial.
$1 for 14 days. Full access. Cancel anytime.
No questions asked. No commitment until you're sure.
Common Questions
Everything you need to know before joining.
Doors open August 31 — your 14-day trial starts then. Founding Father rate locked for life.
Still on the fence? Then consider this before you close the page.
The Price of Fatherhood?
It's easy to tell yourself that letting yourself go is just part of the deal.
That putting on weight, losing energy, and feeling dulled around the edges is simply the price you pay for being a father.
You're busy. You're tired. Your priorities have shifted.
And rightly so.
You'd do anything for your kids.
You'd give up your time, your comfort, your sleep.
You'd step in front of a bus for them without hesitation.
So it starts to feel inevitable.
Unavoidable.
Almost noble.
But it doesn't need to be this way.
Losing sight of yourself is not a requirement of fatherhood.
Your children don't need you exhausted, disconnected, and running on fumes.
They need you present. Capable. Alive in your own life.
You'd die for your children.
But are you really living for them?