THE ACCOUNTABILITY CLUB FOR DADS
Give it seven days.
You already know what to do. We make sure you keep doing it. Enter the Buff Dads Open: seven days in the app where you log your day in thirty seconds and race a board of AI pacers to the finish.
Enter the OpenSeven days · Free · No card
EARLY PROOF
Fitter dads. Life still intact.
4.94kg
average fat loss
4.18%
average body fat drop
6.8cm
average waist reduction
1.03kg
average lean tissue gain
Averages across members' first 12 weeks. Individual results vary.
Not before and after. Before and ongoing.
BeforeOngoingDan
Wigan, UK · 12 weeks in
"The competitive element makes all the difference. I don't want to let the lads down."
BeforeOngoingRich
Shoeburyness, UK · 12 weeks in
"When I decided to commit and dig in, this was the best thing I ever did."
BeforeOngoingBen
London, UK · 12 weeks in
"Couldn't believe I lost so much fat and gained muscle at the same time."
BeforeOngoingMatt
Bushey, UK · 12 weeks in
"First time in years I've stuck with something longer than a month."
BeforeOngoingJames
Founder · 12 weeks in
"That's me. My story's further down the page."
BeforeOngoingMark
Leigh-on-Sea, UK · 12 weeks in
"My commitments stopped being private intentions. Other dads can see whether I showed up."
BeforeOngoingRory
Bristol, UK · 12 weeks in
"It's not a diet. It's not a program. It just... works."
BeforeOngoingPat
Bern, Switzerland · 12 weeks in
"Every change started with showing up and keeping proof visible."
Not another programme. A club that keeps you on yours.
Keep the plan, gym and apps you already use. The club doesn't replace any of them. It scores what you actually did, not where you tracked it.
Nothing yet? The app builds you a starting plan.
THE BUFF DADS OPEN
First, a seven-day race against pacers.
Every member starts here: seven days in the app, free, with no card, to learn the game before you race the club. It starts the day you do, and you race your own board against pacers: AI characters built to race you, marked PACER, so there's always someone to catch.
- 1
Get the app.
iPhone or Android. Tap “New here? Enter the Open”. Your Open starts that day, whatever day it is.
- 2
Choose your pledge.
Base, Prime or Iron: how many workouts and cheat days a week you sign up for. Pick the one that fits where you are now. A kept week scores the same on every pledge.
- 3
Log your day and race.
Thirty seconds a day: sleep, food, alcohol, training. Each standard you hit is points. Log your day and pass the pacers.
- 4
See where you finished.
Log day seven and you get your result. Join the club, or walk away. No card, so nothing to cancel.
Why pacers? The club races Monday to Sunday. Your Open runs seven days from whenever you start, so you never join halfway through someone else's week, and pacers mean you're never racing an empty board.
Join any time. You don't have to wait for day seven. Join the club whenever you're ready and you go straight into this week's race with real members, with pacers in any empty seats.
THE STANDARDS RING
Know where you stand while you can still fix it.
The Ring shows the points you've earned against the points you could have earned over your last 28 days. It moves every time you log, so you see a slide while it's starting, not a verdict after the damage is done.
Why it works: Feedback you get in time to act on is the feedback that changes what you do.
THE CLUBHOUSE
Real dads, from day one.
Your Open isn't a demo. You're in the same Clubhouse as the members: a room full of men with jobs, kids and forty minutes, posting wins, asking questions and sharing the ugly truths. Say hello on day one.
Why it works: A promise nobody sees is easy to break. One other dads can see is not.
THIRTY SECONDS A DAY
Log your day from the sofa. Keep the chain unbroken.
Sleep, food, alcohol and training: tick off the day in under thirty seconds. Every day you log adds a link to your chain, and your Record keeps every week, so a bad patch is seen against the good ones.
Why it works: If it's quick, it gets done on the bad days too. And a long chain is a reason not to skip today.
WHEN YOU JOIN
Then race real dads, every week.
Members race Monday to Sunday in a division of dads, scored on keeping your pledge. One dad matched to you on form is your head-to-head, your team needs your points, and the top finishers climb the leagues.
Why it works: It's harder to skip a day when one named dad is keeping score.
Built by a dad who needed it first.
I'm James, dad of three. When my second daughter was born I was 111kg and 29% body fat. I knew what to do; I just wasn't doing it. So I stripped it back to what survives real life: simple standards, a score you can see, competition and other dads. That became Buff Dads Club. I'm still in it. I log, I race, and I'm on the board like everyone else. 20kg+ lighter, and stronger than in my thirties.
Questions
As a dad, being fit isn't vanity. It's responsibility.
It's having the energy to say “Sure, let's go” instead of “Maybe later.” Give it seven days.
Enter the Open