THE ACCOUNTABILITY CLUB FOR DADS
Accountability is the missing piece.
You already know what to do. We make sure you keep doing it. Keep your plan, your gym and your apps. We add a score you can see, a race every week, and a division of other dads who notice whether you showed up.
Join the club€149.99/year or €19.99/month · Cancel anytime
It sits on top of whatever you already do.
Keep what you use. The Club scores the actions, not the apps.
THE STANDARDS RING
Know where you stand while you can still fix it.
The Ring shows the points you've earned against the points you could have earned over your last 28 days. It moves every time you log, so you see a slide while it's starting, not a verdict after the damage is done.
Why it works: Feedback you get in time to act on is the feedback that changes what you do.
A RACE EVERY WEEK
Seven days to the finish line, every week.
Monday to Sunday, you race your division on points, scored on keeping the pledge you chose, not on how fit you are. One dad matched to you on form is your head-to-head. Finish near the top and you climb the leagues.
Why it works: A deadline seven days away gets acted on. And it's harder to skip a day when one named dad is keeping score.
THE CLUBHOUSE AND YOUR TEAM
Other dads see whether you showed up.
Your score sits on a board other dads can see. Your team needs your points every week. And the Clubhouse is a room full of men with jobs, kids and forty minutes, posting wins, asking questions and sharing the ugly truths.
Why it works: A promise nobody sees is easy to break. One your division can see is not.
THIRTY SECONDS A DAY
Log your day from the sofa. Keep the chain unbroken.
Sleep, food, alcohol and training: tick off the day in under thirty seconds. Every day you log adds a link to your chain, and your Record keeps every week, so a bad patch is seen against the good ones.
Why it works: If it's quick, it gets done on the bad days too. And a long chain is a reason not to skip today.
EARLY PROOF
Fitter dads. Life still intact.
4.94kg
average fat loss
4.18%
average body fat drop
6.8cm
average waist reduction
1.03kg
average lean tissue gain
Averages across members' first 12 weeks. Individual results vary.
BeforeAfterDan
Wigan, UK · 12 weeks
"The competitive element makes all the difference. I don't want to let the lads down."
BeforeAfterRich
Shoeburyness, UK · 12 weeks
"When I decided to commit and dig in, this was the best thing I ever did."
BeforeAfterBen
London, UK · 12 weeks
"Couldn't believe I lost so much fat and gained muscle at the same time."
BeforeAfterMatt
Bushey, UK · 12 weeks
"First time in years I've stuck with something longer than a month."
BeforeAfterJames
Founder · 12 weeks
"That's me. My story is just below."
BeforeAfterMark
Leigh-on-Sea, UK · 12 weeks
"My commitments stopped being private intentions. Other dads can see whether I showed up."
BeforeAfterRory
Bristol, UK · 12 weeks
"It's not a diet. It's not a program. It just... works."
BeforeAfterPat
Bern, Switzerland · 12 weeks
"Every change started with showing up and keeping proof visible."
Built by a dad who needed it first.
I'm James, dad of three. When my second daughter was born I was 111kg and 29% body fat. I knew what to do; I just wasn't doing it. So I stripped it back to what survives real life: simple standards, a score you can see, competition and other dads. That became Buff Dads Club. I'm still in it. I log, I race, and I'm on the board like everyone else. 20kg+ lighter, and stronger than in my thirties.
ONE MEMBERSHIP
Everything included. No tiers.
€149.99/year
about €12.50 a month
- Weekly races, head-to-heads, leagues and teams
- The Standards Ring and your Record
- The Clubhouse
- The Academy
- Side Quests
- A Starting Routine, if you want one
Charged today · Cancel anytime
Join by 31 December 2026 to become a Founding Father. The price you join at is the price you keep.
Want me in your corner for the start? Backed adds four races with me: a call at the start, a call at the finish, and a message in between whenever your numbers say something's slipping. €174.99, once.
Start Backed — membership + €174.99 once